More Information…
IMAGE CONSULTING
Image transcend so much further than just outward appearance of you as a person or your business – it’s also your behavioral patterns, mannerism and speech.
We divided Image Consulting into two definite parts:
â—‹Â Â Â Â Â Â Â Â Â Personal Image Consulting
â—‹Â Â Â Â Â Â Â Â Â Business Image Consulting
Our services are excellent for anyone who wants to uplift, renew or completely change their look and image of their business, or renew themselves.
OUR SERVICES ARE FOR…
- The time challenged professional
who wants to have it all and knows about hiring experts for support
- People who love fashion
look great, and want to learn even more
- Business people
who want a casual but still pulled together look
- The promising employee
who just needs a little polish, sometimes referred by human resources
- Young moms
who are finally able to spend some time on themselves
- Newcomers
who don’t know the local stores.
- The single woman or man
who wants an enhanced social image
- Women and Men of all skin tones
who appreciate having an informed ally on their side
- Shop owners
looking for new ideas to boost their sales
- Companies
if they think that their employees are part of their corporate identity
COACHING
What is Coaching?
Coaching is a professional, result-orientated dialogue about all personal and working issues. It aims to generate and expand success and personal growth, producing exponential breakthrough results through insight and action, a creative process.
What is a Coach?
Through intensive professional training and rigorous practice a coach’s single goal is to be of service to those who are ready and willing to realize their full potential. Coaches enable clients to:
• identify outcomes;
• embark on an intensely personal journey of learning and experience;
• have balance in their lives;
• transform their behavior from that which does not work to that which does and then take appropriate actions from that empowering behavior.
Therapy vs. Coaching
Coaching is not therapy. Therapy may focus on confronting, diagnosing, exposing, intervening and adjusting issues such as traumas, disorders, symptoms, pathologies, patterns and behaviors. Coaching is a potent and professional partnership that empowers people to take control of their lives as a creative process and to achieve fulfillment and personal freedom.
A coach helps a client to focus, prioritize, be proactive, clarify, brainstorm and achieve. Coaching is outcome-based and emphasizes the need for balance and purpose. A coaching cycle will equip the client to explore new possibilities and overcome blocks to exercise their unique personal power in order to strategize and act, thereby creating a fulfilling and purposeful life.
We at Beautiful Basics have developed a network of other professionals such as councilors and therapists in the event that we perceive that a client would benefit more from an alternative to coaching.
Coaching as an Industry
Coaching is part of the personal development and training industry, which now earns over $100+ billion a year worldwide! As a stand-alone profession, coaching has come into its own in the last few years and the South African market is fast following suit.
Life coaching is the 2nd fastest growth industry after IT in the US, according to the Sydney Morning Herald. Five years ago there were only a handful of coaches; now there are as many as 15,000.
BUSINESS PROFILING
Want to start your very own business, but don’t know where to start? Give us a call, we will simplify it for you!
BUSINESS BRAND IDENTITY AND BUSINESS BRANDING
We can help you make a clear brand that is easy identifiable for the public and that is also a great impact that will ensure the public will remember it! Branding your business is ensuring you have something that sets you apart from your competitors – we help you analyze, centralize and distance this factor to bring it to the attention of all.
DEVELOPMENT OF A CLEAR, FOCUSED AND COMPELLING CORE MESSAGE
What is it you want to bring over to prospective clients and/or customers – what image, style and function are you looking for? We help you determine, create and incorporate it.
BUSINESS POLICIES AND STRATEGY FORMULATION
Crucial for any business to function properly and smoothly! We sit with you to determine exactly what you need to ensure that all operations within your business structure operates at its full capacity – we also give advice and suggestions that will help you in incorporating, executing and maintaining these policies and strategies within your business.
BUSINESS PLAN FORMULATION AND COMPILING
Have all the information for your business, now you only need to put to paper for the bank to be approved? We can help you put together a knock-out business plan that will ensure you are prepared, professional and will certainly contribute to your potential success!
MARKETING PLAN ASSESSMENT
Do you have a marketing plan in mind? Are you using it? It is effective? How can I tell if it is effective or not? We help with all these questions and much more! We assess your marketing plan and help you incorporate new ones, adjust or change old, outdated, or ineffective plans and brain-storm to help you get cutting-edge, new and innovative marketing strategies!
MARKETING, PUBLIC RELATIONS AND PROMOTIONS
All of these are closely linked to each other as they all perform the task of getting your business OUT THERE, but they are different in respect of a few things that also greatly set them apart. We help you market your business, we support you by advising how to approach and go-about (public relations) and how to incorporate promotions.
COMPILING OF YOUR BUSINESS VISION, MISSION AND VALUES
Every business should have a vision – in order to know to what they are working towards; a mission – a day-to-day plan to achieve one’s goals; and a set of values – how your business will be conducted.
We will help you simplify and put it into action.
CREATING A FINANCIAL STRATEGY
Creating a budget plan is one of the most important features to do in business. Without setting up a financial strategy, is like walking blindly into a room full of needles on the floor – you will eventually step on one! We help you set up a financial strategy and plan that are realistic, reasonable and will help with your finances in general!
DESIGNING YOUR LOGO
A very important feature, as your logo will display on everything: your business card, letterhead, invoices, receipts and much more – it will be the thing that will be synonym with your business! We create one that is unique and with great impact to leave a lasting, remarkable impression.
CAPTURING A SLOGAN WITH PUNCH
Your slogan is a few words that must be able to describe your whole business, what you offer, what you do and most importantly: must create a feeling that THIS is the business I want to use! We help you brain-storm for the perfect slogan that punch out the competition!
CUSTOMER CARE POLICIES
There’s a saying that goes: ‘A customer is like a holy cow, you don’t milk a holy cow – you worship it!’ I wouldn’t go that far, but it is extremely important how you treat your customers, as they are the ones who bring in the money. Without them, you may as well close up shop! We can help you set up policies and strategies to ensure that your customers are always happy, satisfied with their service and will refer you to others. After all, the best advertisement is ‘word by mouth’ after all!